Many platforms have a preview feature that is either able to be edited directly or immediately updates as code is written. Web design software helps users with little to no coding knowledge create dynamic websites. To qualify for inclusion in the Web Design category, a product must: Web design software typically integrates with text editors to import code and vector graphics tools to import visual elements.

While website builders are simpler to use and offer website building and publishing capabilities all on one platform, web design software will need to be used in conjunction with a publishing platform and will require someone to manage the HTML and CSS frameworks for their website. Web design software provides a more customizable platform than website builder software, but shares some similar features with those products.

Web designers use these products to craft the front-end design of a web page before they hand off the prototypes to the development team to add any necessary custom coding and then publish the web page. Because web design software utilizes what you see is what you get (WYSIWYG) editors, designers can finalize the design and requirements of a web page without the need for developers, saving the business time and money. Typically, web designers and UX/UI designers use this software to create and collaborate on prototypes. These tools provide layout templates, a library of animations and interactions, and vector graphic creation to create unique and customized websites. Web design software enables users to create and edit the front-end visualization of web pages or website prototypes.

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