(Image credit: Future)Īmazon does regularly remove fraudulent reviews, and even ceased operation of its Chinese marketplace (opens in new tab) following difficulties in monitoring and growth.

In a recent report on CNBC, Saoud Khalifah, founder and CEO of Fakespot explained that, 'the review system, as of today, is broken.' He goes on to explain that although fake reviews have always found their way onto the site, since the pandemic and the subsequent increase in online sales activity, that percentage has increased nearly 10 percent.While we can't say for sure it's fake, this review we found while shopping for wireless headphones is an example of how fake reviews can be very vague without commenting on any specific elements of the product. Unfortunately, those reviews can't always be trusted. In fact, a 2020 survey conducted by Tinuiti confirmed that reviews, as well as price of the product and shipping, were the top considerations for choosing to shop on Amazon versus other online retailers. The reviews give potential buyers a sense of the product's quality and reliability before spending any money, and there's even a forum function on the site that allows shoppers to ask previous purchasers questions about the product (via USA Herald). But all that convenience and access isn't the draw for most people when it comes to shopping with the online giant.

Amazon reviews